Feature|AHRA| July 25, 2022 | By Melinda Taschetta-Millane

For 50 years, AHRA’s annual meeting and exposition has become the place where imaging management comes to share ideas, best practices, explore new technology and help move the industry forward

Rob Fabrizio, director of strategic marketing, medical imaging systems, Fujifilm Healthcare Americas Corporation, demonstrates the FDR Cross, Fujifilm’s newly developed hybrid C-arm and portable X-ray solution designed for intensive care, emergency room and intraoperative use, at #AHRA22.

Rob Fabrizio, director of strategic marketing, medical imaging systems, Fujifilm Healthcare Americas Corporation, demonstrates the FDR Cross, Fujifilm’s newly developed hybrid C-arm and portable X-ray solution designed for intensive care, emergency room and intraoperative use, at AHRA22.


TheAssociation for Medical Imaging Management(AHRA) celebrated its 50th anniversary July 10-13, 2022, in Phoenix. To mark this milestone, the association paged through the history of medical imaging’s journey, fromRoentgen’s discoveryof the X-ray through today’s use ofartificial intelligence(AI) and machine learning to significantly improve image quality without having to increase radiation dose.

Clearly this journey has seen a lot of twists and turns, withCOVID-19being the latest fork in the road. However, alongside innovation came remote and virtual learning capabilities, and the challenges of the past two years were reimagined into new efficiencies that we can use today and well into the future. The pandemic marked yet another milestone to add to radiology’s long history of progress and innovation.

AHRA 50th anniversary

The Association for Medical Imaging Management (AHRA) celebrated its 50th anniversary this year in Phoenix. Attendees and exhibitors were invited to share their congratulatory messages.

New This Year

New at AHRA 2022 was theLeaders of Choice Programsponsored by United Imaging and presented by David Waldron, CEO ofTraction Business Development.

以年会开幕当天的半天研讨会为开端,之后又以9个网络研讨会为基础的新项目将持续1年。The program will culminate atAHRA 2023. It was designed to help prepare senior imaging professionals to be confident, next-level leaders, which are needed to manage the increasingly complex healthcare environment. According to the association, in addition to growing overall business skills, presentation skills and financial acumen, participants will be challenged to be bold thinkers, capable of changing the status quo and choosing the path forward for their organizations.

In a press announcement,Daniel Kelsey, AHRA's CEO, stated, "We are pleased to launch this transformative leadership program in collaboration with Traction Business Development and United Imaging, powerful forces for change in healthcare. The program aligns well with AHRA's mission and vision to be a driving force toward improving the healthcare environment. Providing AHRA leaders with programs like this, that help them advance and become the change agents that organizations need, is our top priority, and we're eager to kick it off at AHRA's 50th Annual Meeting."

Shimadzu

在AHRA22大会上,岛津推出了MobileDaRt Evolution MX8 Version v型移动x射线系统。它配备了滑翔技术,一个专有的机动辅助,使平稳,灵活的操作在急转弯。该系统可以很容易地移动到需要x光检查的位置。获取图像后,可在内置的19英寸正方形显示器上立即查看图像。当移动时,支撑柱会折叠到主单元上方,因此系统可以在无阻碍的操作视图下安全地移动。

Awards and Honors

Several prestigious awards were presented during this year’s conference. The AHRA 2022 President’s Award was given toAmy Imm, MD, who is the current director of physician support services for the Ohio Hospital Association. The award is given each year to the person who has had a significant impact in the life and professional development of the current president.

Bill Algeewas presented the 2022 AHRAJim Conway Gold Award. TheJim ConwayGold Award is the highest honor of AHRA, and is bestowed upon one of its members. The award is given to an AHRA member who has made significant contributions to the association and the profession of imaging and healthcare administration.

AHRA also announcedBecky Allenas the new president elect of the organization. Becky Allen has been in Radiology for over 25 years and during this time I has been a technologist, manager, director and now Vice President of Operations, providing leadership to many divisions across an Academic Medical Center. Each position has taught valuable life lessons, including one of the most important, active listening. "Listen to understand, listen to show empathy, and listen to provide the right guidance are a few examples I use to guide my decision making," she said in a press statement.

Tackling Key Issues

在AHRA 2022展会上,几乎每个与我们交谈过的人都提到了人员配备挑战、员工疲劳和人体工程学是主要问题。

Carestream Healthdemonstrated ways that its imaging equipment strives improve radiographer workflow, helping to alleviate increased workloads and staff shortages at healthcare facilities.

ItsDRX-Revolution Mobile X-ray Systemplaces an advanced set of features and tools directly at the technologist's fingertips to help streamline bedside workflow, boost productivity and enhance patient care.Jorge Quant, vice president, Americas strategy and marketing for Carestream, explained that this system helped disrupt the industry 10 years ago, but the company has not rested on its laurels and continues to look for ways to enhance ergonomic capabilities.

A few ways Carestream is doing this is through itsLux 35 Detectorwhich is lightweight, ergonomically designed, glass-free and easier for radiographers to hold and position, putting less strain and stress on both the radiographer and the patient. The DRX-L Detector is a single-exposure long-length imaging (LLI) detector that provides a large field of view (17 x 51 inches) and high resolution to deliver superb-quality leg and spine exams, which is yet another time-saver for radiographers.

Carestream

At theCarestreambooth duringAHRA22, David Ruiz, XRS演示专家,演示了DRX-Revolution移动x光系统,并解释了DRX-L探测器如何捕捉高质量的,长长度的腿或脊柱图像,这是理想的儿童患者,特别是那些脊柱侧弯,和行动受限的患者。

“As we start to move toward what we see the future as, we recognized the fact that there are staffing issues and staffing constraints, which is very important to our audience here, the radiologic administrators,” said Quant. “We started to incorporate features like what we have done with our complex system automation features for auto positioning, for instance. So, you start to have the machine not replace the job of the technologist but certainly start to have the machine and the technologies and the radiographer work together symbiotically to provide better care in a more efficient way. This allows you to have more patient throughput without having to significantly increase staff, which is really impossible nowadays,” added Quant.

Like most companies, Carestream needed to find a way to change its course during thepandemic它通过虚拟演示等举措实现了这一目标。在虚拟演示中,无论是点播演示还是直播演示,都无需中断运营,也无需让人们从一个地方飞到另一个地方。Quant说:“我认为,如果有什么事情是我们可以感谢大流行的,那就是采用技术的人数增加了,可能不是出于自愿。但我们确保,作为一家公司,从设计、营销产品的角度,我们所做的任何改变,以及我们从大流行中学到的东西,都不是间接的,它们是真正的变革。”我们已经改变了,我认为每个人都因此而改变。我个人认为未来是混合的。从市场营销的角度来看,即使我们研究一些传统的市场营销方式,如贸易展览,甚至是上门和实体演示,我认为我们将从中得到最好的结果,在技术有意义的地方利用技术。但我认为我们也会想念人与人之间的交流,我认为人们肯定会对发生人际互动的时间有更多的选择。不仅是为了安全,也是为了生产。但我认为我们将开始利用越来越多的可用技术。I think that quite frankly, we were there before thepandemic, we just didn’t use it.”

Education

Education played a key role at AHRA 2022, featuring four full days packed with sessions, with highlighted keynote presentations each day.

Natalie Stavas, MD, started the day on Monday, July 11, with her keynote presentation, Running Towards Chaos. As a farm girl from Nebraska, she was once told that people from Nebraska don’t do well in places like Boston—but she proved them wrong and was the first person from Nebraska to be accepted into the Harvard Pediatric Training program at Boston Children’s Hospital. One year after moving to Boston she received the Boston Foundation’s Change Maker award and in 2013 she received the Bostonian of The Year Award. This award is given to Bostonians who impact their community in a remarkable way.

Attendees learned that although counter intuitive, running toward chaos actually makes chaos more manageable; why humans are genetically predisposed to be selfless and how to incorporate that into everyday life; how internal chaos can paralyze us from achieving our full potential; and how to find meaning in the chaotic world that surrounds us.

Tuesday’s keynote speaker wasRisha Grant她在《摆脱废话,建设包容文化》中发表了讲话。在整个会议中,她允许与会者表达他们的偏见,同时给他们提供容易适用的工具来克服偏见。她涵盖了多样性、公平性和包容性;对偏见的彻底认识,并认识到它们的起源;认识到偏见的症状和结果;解决内部和外部偏见的工具;以及建立包容文化的好处。

The conference came to a close withKenyonSalo’s presentation, The Bucket List Life—Create More Experiences, Share More Stories and Live More Fulfilled! He shared how his three simple concepts of living “The Bucket List Life” can help guide you to fulfillment on your life-long journey. Attendees got insight on how to create more experiences; share more stories; and live a more fulfilled life by helping others.

Othereducational sessionsfocused on management, communication, staff engagement, business leadership, imaging informatics, creating an inclusive culture, regulatory and compliance, project management and more.

一定要在日历上标记2023年AHRA,它将于7月9日至12日在印第安纳波利斯举行。

Find more coverage on AHRA22

Konica Minolta

At AHRA22, Konica Minolta was showcasing its Dynamic Digital Radiography (DDR) system that allows for imaging in both prone and supine positions. Here, Guillermo Sander, marketing director, digital radiography, Konica Minolta Healthcare, demonstrated the FDA-pending dynamic motion, which allows the technologist to see body motion and capture more of the patient's anatomy at a low dose. This can be particularly beneficial in an ICU setting.

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