March 10, 2022 —Hologicand theWTAkicked off a multi-year partnership this week with their first onsite activities at theBNP Paribas Openin Indian Wells, launching a joint vision to achieve greater wellness and equality for women. TheHologic WTA Tourwas announced last week when medical technology leader Hologic became the title sponsor for the WTA, the global leader in women’s professional sports.
In alignment with the WTA’s commitment to making athlete health and wellness a top priority – and Hologic’s focus on improvingwomen’s healththrough early detection, diagnosis, and treatment – the partnership will allow players to receive expanded and specialized screenings.
In a first for WTA athletes, those competing in the BNP Paribas Open will have the opportunity to undergo an evaluation with Hologic’sHorizon DXA system. The system provides detailed analysis of bone density and body composition by looking at multiple factors and segmented data on different parts of the body.
“The DXA analysis gives players and their teams valuable insights about body composition and bone health that can be used to help inform health decisions as well as training and performance strategies,” saidDr. Susan Harvey他是Hologic乳房和骨骼健康解决方案部门的首席医疗官。“我们很高兴能与WTA合作，为精英运动员提供这种世界级的健康和性能技术。”
The DXA scan will be added to the robust health screenings that the WTA already provides for players, including evaluations with specialists across dermatology, cardiology, orthopedics, internal medicine, nutrition and hydration, and mental health.
WTA运动员将于3月7日至10日在比赛场地接受体检。在Hologic的支持下，WTA现在将增加其预防性保健筛查的频率，以增强该组织支持妇女并将其健康作为首要任务的联合使命。
Kathleen Stroia, WTA SVP Performance Health, stated, “We are excited to welcome the Hologic team and its leading medical technology to the WTA’s players health and wellness experience. This is just the beginning of what we can achieve through this innovative partnership. Not only does this elevate the players’ immediate physical healthcare, but it also amplifies the greater mission we share for promoting healthy practices and preventive care, which positions us to globally champion women’s health.”
This is one example of what the two organizations hope to accomplish together – providing broader opportunities for advocacy and building awareness about screenings and early detection.
ACEing Cancer
The Hologic-WTA collaboration also will come to life this week through WTA Charities’ ACEing Cancer program. Beginning at the BNP Paribas Open and continuing at all WTA tournaments throughout the season, Hologic will make contributions to WTA Charities’ ACEing Cancer program, an initiative designed to raise awareness and proceeds towards the fight against women’s cancers. WTA athletes and legends of the game will participate in variousACEing Canceractivities to help raise awareness of the need for early detection, diagnosis, and treatment. The public can join the cause as well. Learn more aboutACEing Cancer.
The Hologic-WTA partnership begins at a pivotal moment when health screenings are down for women across the world because of the COVID pandemic. It’s more important than ever that women prioritize their health – and one way to do that is through an annual Well Woman visit. To learn more about the Well Woman exam, visitScreeningsForHer.com.
For more information:www.hologic.com
August 19, 2022
